Alzheimer’s Drug Discovery Foundation: Mel and Nancy Goodes Short

Alzheimer’s Drug Discovery Foundation: Mel and Nancy Goodes Short

Alzheimer’s Drug Discovery Foundation: Mel and Nancy Goodes Short

An intimate, first-person short film about legendary pharma executive Mel Goodes and his devoted wife, Nancy, navigating life with Alzheimer's Disease. The story accommodates some cause marketing and organization promotion. It is also an example of Reservoir’s modular approach to content creation; we always anticipate ways to repurpose material originally shot and recorded for a separate project, in this case, a longer mission / institutional video for the Alzheimer's Drug Discovery Foundation.

This new short premiered at a Fall 2019 event and has continued to be used online, at other events and potentially in email campaigns.